We all want to increase our turnover. This article will give you some tips on how to do ten simple things that will help you to increase your turnover.
1. Make your customers feel welcome right away. If possible greet them by hand. Learn their names and greet them by name. You only get one chance to make a good first impression. Greet everybody even if they do not greet back. My local Woolworths has a doorman that greets people as they enter. I am sure this does not go unnoticed.
2. Conduct customer surveys. Ask the customers what they want, this shows customers that you care about what they think. If you pick up problems you must address them immediately. You may even get back lost customers by fixing the issues.
3, Follow up to inquire about satisfaction. When was the last time you just called a customer to follow up on his or her experience? This is not a sales call. Just call and ask them if they are happy with your service. If they bought an expensive item you might ask them if they are still happy with their purchase.
4. Learn to listen. It must be the most difficult thing in life. Listening. To truly listen is an art. You must listen to what they say because by connecting with you emotionally they become loyal. If you do not listen there will be no emotional connection and thus no loyalty.
5. Build on online presence. Open a Facebook page for your shop or start a blog. Many customers might hear about you and want to visit your store and will Google your name. If they fail to get a web presence you might miss out on their business. Also do not forget to be in online directories.
6. Keep in touch with E-Newsletters. Create a newsletter and send out a monthly newsletter. Do not bug the people too much or they will unsubscribe. If you keep in their thoughts they will come back to you again and again. You add value to their lives and this is important. Always ask yourself what you can do for your customers.
7. Make the purchasing process an experience. If you can you may give beading classes in store. Show people how to use your products. Give advice. Become an expert, read up as much as you can but remember not to crowd your customers give them advice if they need it. The truth is that you must earn those customers by giving them an extraordinary experience every time. Just last week I went to Vodacom to sort out a new contract. They gave me a coffee voucher and a disc that flashes when it is your turn to see the customer representative. This was a good customer/client experience for me.
8. Offer Birthday specials. We give off R100 to every person that has a birthday. I am now going to extend this to be used any time in that year. What do you do for your customers on their birthday? Do you send them a card or do you phone them? My birthday wishes are send out with a cron job. Please ask me and I will show you how to do it.
9. Hold special events. Have a special exhibition and invite your customers with finger food and wine. Have a special sales night. Make a calendar of special events and tell your customers about it so that they can bookmark that day. Arrange a flea market and give out balloons with prizes.
10. Volunteer for a good cause. Do something in the community. Go to the old age home and give a free beading class. You'd be surprised by how many new customers you can gain by reaching out.
Good luck with your business and please use the comments section to give more tips on building customer satisfaction.
Gerdus
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